Frequently Asked Questions

How do I generate UTM tags on my URLs?

If you understand the format, you can simply type the urls out. Put a ? after the main part of your URL, then an & to connect the different terms.

The format should be like this:

For Google Ads / Bing ads, add the utm_term at the end:{Keyword}

We recommend using a spreadsheet to keep track of your different URLs, if you have a number of campaigns. There are some templates available online for you to use.

Google also offers a Campaign URL Builder tool you can use to generate URLs if you prefer.